One of Santa Barbara's longest standing traditions is the celebration of Spanish and Mexican heritage during the Old Spanish Days festival. Beginning in 1924, Santa Barbara has delighted in the traditions and pageantry of the vaqueros and vaqueras, the horsemen and cattle herders of Spanish Mexico! With dancing, music, performances, delicious comida and parades, Santa Barbara comes even more alive with the sights, sounds, and aromas of Fiesta! Kicking off on July 31st and continuing the party until August 4th, downtown Santa Barbara's famous State Street will be filled with locals and visitors congregating to enjoy all that Fiesta has to offer. Each day offers an exciting schedule of events, all centered around celebrating aspects of the Spanish and Mexican culture. With fun for the whole family, Riskin Associates invites everyone to join the fiesta and take advantage of yet another fantastic opportunity to enjoy this most incredible coastal city! Viva la Fiesta!!!!